I think this demonstrates my point here.
[INTERIOR – SITTING IN FRONT OF MY MACBOOK, GIVING A DEMO OF LALA.COM TO MY SISTER]
Me: Hey, have you heard of lala.com?
Me: It’s pretty cool. You can listen to music for free on it once. After that you have to pay to stream it, but you can also download MP3s for a higher fee.
Her: Hmm – that’s nice. Good for if you’re on the fence about buying something.
Me: Yeah, like this Metric album. If you want the MP3s it’s $7.49.
[PLAYING “HELP I’M ALIVE”]
Her: Oh – I know that song!
Me: So that’s a pretty good deal, considering it’s…
[OPENS THE ALBUM PAGE ON AMAZON MP3]
Me: Uh, $5.99 on Amazon.
[I CLICK “BUY MP3 ALBUM WITH 1-CLICK®”]
Her: …Can you give that to me?