Seth Godin posted a rant about the college textbook industry.
As far as I can tell, assigning a textbook to your college class is academic malpractice…This industry deserves to die. It has extracted too much time and too much money and wasted too much potential. We can do better. A lot better.
This is why I think Seth Godin is the authority when it comes to marketing and growing your audience.
If there’s one good thing that results from the Kindle I hope it’s that it changes the way college textbooks are used.