Microsoft is launching it’s counter-offensive (or defensive?) to Apple’s “Get A Mac” Ad campaign. They’ve started out with The Mojave Experiment.
The Mojave Experiment is basically the Pepsi Challenge for Windows.
What do people think of Windows Vista® when they don’t know it’s Windows Vista? We disguised Windows Vista as codename “Mojave,” the “next Microsoft OS,” so regular people who’ve never used Windows Vista could see what it can do – and decide for themselves.
The campaign aims to dispel all the FUD about Windows Vista, of which there is plenty. For most tasks, it’s fine. Sure, it’s kind of a resource hog – the latest OS always is – and I’ve had some frustrations with it, but how much that’s attributed to me being a Mac user or me not really taking the time to familiarize myself with Vista I’m not sure.
But I won’t be switching from Macs.
In this Mac vs. PC debate is something that many PC users fail to understand. They think Mac users fall in love with their Macs because of the design. They think Mac users think the Mac OS is rock solid compared to anything Microsoft. They think Mac users distrust anything Microsoft and that’s why they pick Macs.
It’s true, many Mac users do think these things. But what many PC users fail to grasp is how good Mac software is compared to their Windows counterparts.
I’ve thought about getting a $500 Windows or Ubuntu notebook for web browsing and other tasks that I don’t need a whole lot of power for. But then I think of all the software I’d miss that just don’t have true Windows equivalents. Some software, like Adium, Twitterrific, Quicksilver, Omnifocus, Marsedit, and more, are echoed in the Windows software world – but they miss something. Maybe it’s a little design and polish. You can’t put your finger on it – it’s a bunch of things.
That’s the same reason why very few cross-platform applications get the OSX versions right.
Of note is that the apps listed above are from indie developers – yet some of them are standard software in the Mac world; stuff that some users need to install right after finishing an OSX installation. It has little to do with Apple vs. Microsoft and more to do with software on the Mac vs software on the PC.
What’s kept Windows users from switching to the Mac is the idea that there isn’t as much software available for the Mac. That’s true too, but I’ve found that to really mean that there’s a whole lot less garbage to pick out.
Maybe Vista is better than these people have been led to believe since its release. This campaign isn’t really for Mac people – it’s for people who are too afraid to eat the pizza that is Windows Vista.
It’s the toppings that keeps me using a Mac.
If you want me to switch back to Windows you need to show me what great software I’m missing and how it’s better than what I’m using on OSX.