Manufacturing Kindle…Demand

Does anyone else think that the Kindle is intentionally being trickled out and/or kept in low supply simply to create hype?

Jeff Bezos patted himself on the back today:

We had high hopes for Kindle before its launch, but we didn’t expect the demand that actually materialized. We sold out in the first 5 1/2 hours and have been scrambling to increase our manufacturing capacity ever since.