Last.FM has announced that it has enabled full streaming of tracks and albums for free.
Something we’ve wanted for years—for people who visit Last.fm to be able to play any track for free—is now possible. With the support of the folks behind EMI, Sony BMG, Universal and Warner—and the artists they work with—plus thousands of independent artists and labels, we’ve made the biggest legal collection of music available to play online for free, the way we believe it should be.
To start, a user can play each track 3 times before a notification about an upcoming subscription service. Looks like Last.FM will eventually rollout a streaming service like Rhapsody.
This seems like an excellent way to check out new music. However, in the end I think I’ll want that song in my iTunes library.
Still, this could make Last.fm the Youtube of music.
Last.FM is paying licenses with a share of advertising revenue.