About 18% of NiggyTardust Downloaders Paid

Trent Reznor released some figures on Saul Williams’ The Inevitable Rise and Liberation of NiggyTardust in the hopes of helping out anybody else figuring out the new record business.

As of 1/2/08,
154,449 people chose to download Saul’s new record.
28,322 of those people chose to pay $5 for it, meaning:
18.3% chose to pay.

I wonder how much error are in those stats based on people who downloaded it for free first and then came back to pay the $5.

That’s what I did.

Reznor closes with some thoughts:

I’m not sure what I was expecting but that percentage – primarily from fans – seems disheartening. Add to that: we spent too much (correction, I spent too much) making the record utilizing an A-list team and studio, Musicane fees, an old publishing deal, sample clearance fees, paying to give the record away (bandwidth costs), and nobody’s getting rich off this project.
But… Saul’s music in in more people’s iPods than ever before and people are interested in him. He’ll be touring throughout the year and we will continue to get the word out however we can.

Via: Nin.com