I’ve been thinking about buying a new car and have been doing some research.
It seems that Toyota has been marketing the Yaris to young people pretty heavily. I’ve seen the ads on the Xbox 360 Dashboard, the downloadable games, and the spreads in magazines like Rolling Stone.
The Yaris is pretty much an entry level car. It’s MSRP is barely above $10k, and it looks like it’s a pretty good value for anyone who needs basic transportation.
But if you had ANY doubt that this car isn’t for young geeks, dorks and nerds, check out Toyota’s Flash demo of the auxiliary inputs for its stereo. Look at what is playing on the MP3 player…
Yes. You read that right.