This statement should make you think. Emphasis added by me.
Geller, who splits time between Kindercore and his job as a Biofuels research engineer and Lewis have made additional adjustments to the Kindercore plan that take into account global issues beyond the entertainment world. “We will be making every effort to raise awareness about important climate and energy issues while doing everything we can to ensure that the company makes as small a negative impact on the planet as possible. We will also be using environmentally friendly processes whenever they are available” explains Geller. To this end Kindercore is shifting focus from manufacturing CDs – a process which is not easy on the environment – to digital distribution through a strategic partnership with IODA, the Independent Online Distribution Alliance. As part of this arrangement, the entire Kindercore catalog is now available from iTunes, Emusic and other digital download services.
If you were starting a label today would you do the same? Why or Why not?